Director of Media and Communications

Nydia Natividad
[email protected]
432-447-7201 ext. 2036

The communications department champions the opportunities available to all students in Pecos-Barstow-Toyah ISD by building relationships, delivering clear and concise information, and celebrating accomplishments throughout the district. 

The office serves as a liaison between the school district and news media through news releases, photography, and video sources to reinforce the mission and goals of the PBTISD. The office supports the mission of the PBTISD and assists students, faculty, and staff in building strong community engagement.


  • Advertising
  • Branding & Image Development
  • Business Partnerships
  • ClassTag
  • Community Relations
  • Crisis Communications
  • Emergency Notifications
  • Marketing
  • Photography
  • Public Information
  • Publication Production
  • Public/Media Relations
  • Social Media
  • Special Event Planning
  • Video Production
  • Website Content Management

Inspiring and Empowering for Excellence